London, United Kingdom–(Vehement Media. – February 21, 2022) – A new survey by reveals why Amazon’s largest third-party sellers ($1m+ revenue) are keen to exit their business in 2022 and uncovers the motivation behind selling to an Amazon aggregator.

Almost half (49%) of the surveyed individuals have started to prepare their Fulfillment by Amazon (or FBA) business for sale. At the same time, 43% have already spoken with a broker or Amazon aggregator since the beginning of 2022.

Although the majority (74%) of respondents are optimistic about the long term viability of selling physical products on Amazon, finding a buyer for their existing brand emerges as the top priority this year.

A whopping 87% of survey respondents would prefer to sell to an Amazon Aggregator, citing a perceived higher valuation (64%) and speed of process (55%) as the primary factors, when compared to selling via a traditional business broker.

“The past 18 months have been extremely challenging for Amazon’s third-party sellers, due to issues with supply chains and COVID,” said Richard Turnbull, Co-Founder of “As we enter a period of rapid consolidation in the Amazon FBA space, our research shows that highest-earning sellers are more motivated than ever to cash out.”

“Amazon aggregators offer sellers the chance to exit their business quickly, often in less than 60 days. If your revenue and margins fit the profile, we have seen some incredible multiples paid by aggregators since the turn of the year.”

About Amazon aggregators

Amazon aggregators are businesses that acquire and consolidate third party brands selling on Amazon. Their goal is to refine operations, scale and integrate each brand into their larger organization. The number of aggregators is spreading rapidly, with over 150 worldwide.


Founded in late 2021 by two of the largest third-party sellers on Amazon’s global marketplace, and following the sale of their own Amazon FBA businesses. contains a comprehensive database of every Amazon aggregator, including their preferred product categories, average multiple paid, availability to funds, and the number of deals closed.

By using the ‘Find A Buyer’ function, third-party sellers can quickly pinpoint the select few Amazon aggregators that are most likely to buy their business, in less than 2 minutes.

Media contacts:

Contact: Simon Hughes
Telephone: +44 1962 832 569

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